Facebook's brand strategist becomes Buzzfeed's Chief Creative Officer

Fast Company has a "listicle" on how to make social media work for you, from someone who has worked at the biggest social network and now works at the eye of the viral storm.

Jeff Greenspan joined Buzzfeed as their Chief Creative Officer.

“[At Facebook] It was so eye-opening to see something very simple and lightweight is much more shareable than something in-depth and dense and all that kind of stuff,” Jeff Greenspan says.

Get the whole list at Fast Company.