How Budweiser Stole the Show

The Super Bowl commercial that never aired in the USA is getting quite the positive social media feedback. Brands dream of these kind of results.

Here is the making of Flash Fans:

Some of the comments on YouTube:

that brought tears to my eyes......that should be done for all hockey teams .... they all deserve to get that proffesional feeling once in their life....well done.....

Fantastic....thanks Budweiser!

Puts down the Kokanee and grabs a Bud

This is really so amazing...it says a lot that you can impact so many people with this commercial even if many of them don't play or watch hockey. I can still feel the pride and emotion of the players as they have a chance to live out a dream. That's something that every person has in common, a desire to live out our deepest dreams. Well done Budweiser! This is no doubt one of the best commercials ever.

You see the smiles on the faces of those tough guys? That is priceless.

Wow!! Amazing :D made some people very, very happy!

Those guys got to play on a stage larger than their home ice. That guy sitting on the ice overwhelmed just kills me. This world would be a better place if we could all come together and help dreams come true like this. The flash mob, what did it cost them? A few hours of their life? Those guys will never forget that moment. Budweiser did something wonderful here.

I've watched this numerous times, and every time I watch it, I get choked up when I see the players react to the fans.

This by far the best commercial I have ever seen. I played in that rink a lot growing up and got goosebumps watching this.