A developer turned marketer.

Rob Spectre was a developer at Boxee – makers of a pretty cool media centre system. One day he decided to get into the world of marketing.

Like many folks who build stuff, my disdain for marketing as a business discipline had grown ironclad. I thought soft skills meant it was a soft job - 9 to 5 without pagers ringing, apocalyptic deadlines or material consequences for poor workmanship. A marketer was never around when I had to get a server back up or the prod db was borked; this gig must be easy.

Read about his entire experience at Brooklyn Hacker.