Trigger showcases the Calgary Zoo's conservation report by living it.

As submitted by Jonathan Herman.

Credits:

Creative Director: Todd Blevins
Associate Creative Director: Jonathan Herman
Designers: Shauna Luedtke, Brian Allen, Todd Blevins, Jonathan Herman
Copywriters: Jordon Lawson & Client
Account Manager: Jill Dewes
Production Manager: Cathy Hockenhull
Production: Andre Pierazzo
Calgary Zoo: Laurie Skene, Manager of Communications

The full story on the Ideas People blog.