Melanie McKenzie Joins Watermark
CALGARY, AB—With a continued view towards supporting changes to their brand positioning, leadership and value proposition, Watermark, announced that Melanie McKenzie has joined the company as Vice President, Client Services.
McKenzie brings over two decades of business experience including marketing and advertising agency management experience to Watermark.
She has a solid track record in developing integrated marketing communications programs for clients in a vast array of industries including travel and tourism, hospitality, technology, post-secondary, retail, energy and utilities, commercial and residential real estate and not-for-profit.
She has worked with a variety of clients (both client and agency side) including Tripeze.com/Sears Travel, Travel Alberta International, Shaw Communications, Corus, WestJet, SAIT Polytechnic, Travelodge/Thriftlodge, Fortis Inc., Kwantlen Polytechnic University, The University of Lethbridge, Mac’s Convenience Stores, Canadian Cancer Society, Alberta Cancer Board, Alberta Theatre Projects and Calgary International Film Festival.
McKenzie's areas of expertise include strategic planning and implementation, account direction and client relationship management, communications and engagement strategy planning, brand management, project management and integrated program delivery.
Before joining Watermark, Melanie served over a decade as Director, Client Services with Creative Intelligence. Prior to that, she worked both agency and client side with companies such as TBWA/Chiat/Day (formerly Bryant, Fulton and Shee) and Tripeze.com (now SearsTravel).
“I’m very excited about joining the team at Watermark. The company is well positioned for success and is already gaining significant traction. We have identified a clear path that reflects the strengths of the organization and the team we have assembled,” said McKenzie.
Chris Kneeland, President and CEO of Watermark said, “We are delighted to have Melanie on our team. I have no doubt that she will demonstrate her value as an asset to our organization and our clients, and that she will make a significant contribution to our short and long-term growth strategies as we continue to evolve.” Kneeland continued, “With continued growth already in play including projects with Michaels Arts & Crafts and Regis Corp. (including salon brands FirstChoice Hair Cutters, Sassoon Salon, Mitchell's Hair Styling), it was time to make this investment. This acquisition is just one of many initiatives designed to help us diversify and expand both our business and the skill sets we can offer to clients who know what it takes to dominate their marketplaces. Superior navigation in a marketing world whose economic, technologic, demographic and competitive landscapes change almost daily.”