Calgary & Edmonton Advertising & Marketing Blog & News - The Alberta Egotist

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The Oreo Superbowl Tweet was 18 Months in the Making

March 13th, 2013 / Comments (0)
It's easy to think something like Oreo's Superbowl tweet during the blackout was lucky and spontaneous. But in reality it is the result of a long and practiced relationship between the brand and its agency.

"The Super Bowl tweet made our social media outreach seem like an overnight success, but it took a year-and-half of practice to prepare for that moment," Mann said.

Check out the complete story at Ad Exchanger.
Advertising Mad Men with a Mad Man.

March 12th, 2013 / Comments (0)
To bring in season 5 of the AMC hit series, Mad Men the marketing team enlisted Brian Sanders – an illustrator working in the time the show is set.

“Finally,” he said, “they just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.’ ”

via New York Times
Google's Art, Copy, Code Shows Us the Future of Advertising

March 12th, 2013 / Comments (0)
Google's Art, Copy, Code show experiments in modern advertising and reminds us that the idea is still king.

Visit Art, Copy, Code.

(via Brian Allen)
Autotrader is a Better Way

March 11th, 2013 / Comments (0)
DDB Toronto serves up some laughs for Autotrader.
Sculptures of Tape and Thread

March 11th, 2013 / Comments (0)
Amazing, painstakingly created sculptures by Takahiro Iwasaki.
What St. Louis Learned

March 8th, 2013 / Comments (0)
Near the end of 2012 the St. Louis Egotist asked their market what they'd learned.

This week they received a surprise from @90DegreesWest. Cool and fun.
Unite All Originals: Adidas

March 8th, 2013 / Comments (0)
Sid Lee and Adidas make cool, again.
Blue Balls Blues

March 7th, 2013 / Comments (0)
The Blue Balls Blues (Official Blues Video) from The Blue Balls Blues on Vimeo.