Last night during Sunday Night Football, Xbox debuted its first advertising for the new fourth-gen system in the U.S., which will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a new generation of all-in-one games and entertainment the system will provide. The campaign highlights characters and content from games, sports, movies and TV shows that are part of Xbox One, who come into your world and invite you into theirs. The campaign was directed by Bryan Buckley and was created by CP+B. More about it here.