When the World's Fastest Agency found its way into our inbox last week we weren't sure what to make of it.
WFA takes a brief via Twitter and then returns a creative idea in 24 hours for $999.
Calgary agency Trigger wasn't as tongue-tied:
Whether you work in the ad industry, use our services or are forcefully subjected to our output, we must all ask: Will this approach lead to more effective, more thoughtful or more enjoyable advertising concepts? I doubt it. If the old adage – “Good. Fast. Cheap. Pick two.” – is true, there can be no Good coming from this approach.
What do you think: flash in the pan gimmick, or the beginning of the end?