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  • Axe Stairs

    April 26th, 2013 / Comments (0)

  • Sweet Ride

    April 25th, 2013 / Comments (0)

    Taxi helps Canadian Tire bring in spring with bikes.

  • First Annual Report Published on Instagram for the Calgary Zoo by Trigger

    April 24th, 2013 / Comments (0)

    From Debs Dawson at Trigger:

    For the first time, an annual report has been published on Instagram. It’s the latest in Trigger’s commitment to developing conservation-focused annual reports for Calgary Zoo.

    The idea for the Instagram-based annual report came from a creative insight that with a record 1.457 million people visiting the zoo in 2012, a record number of images were posted on Instagram tagged #calgaryzoo. Our audience was using the channel – why shouldn’t we?

    Conservation is integral to the zoo’s vision and mission, and last year we produced its annual report on a single sheet of recycled newsprint. Going paperless takes it a step further.

    Released on Earth Day, you can view it on the Zoo's Instagram feed.

  • Critical Mass Tickles Twitter on Earth Day

    April 23rd, 2013 / Comments (0)

    Critical Mass developed a fun digital engagement program on Earth Day with a real-world payoff for their client Green Works: a charitable donation to an organization helping to make the world greener. To participate, Twitter users tweet a joke to try to make our patch of daisies giggle. For every #GigglingDaisies tweet, Green Works will donate $1 to a charity that helps plant gardens and greenery in urban schools – whether the daisies laugh or not.

    The new program received coverage on The New York Times yesterday.

    The campaign is part of an ongoing strategy developed by Critical Mass to lighten up around the topic of green living.

    Check out the program and pitch in a Tweet.

  • Re-imagined Classic Ads

    April 22nd, 2013 / Comments (0)

    What would classic ads of yesteryear look like today? Dublin's Eoin Conlon explored the answer.

    (via)

  • ACAD Student Slaughters Chicken in Cafeteria

    April 19th, 2013 / Comments (0)

    By now you've probably heard about the ACAD student who slaughtered a chicken in front of his classmates in the school's cafeteria.

    ACAD is a source of great talent for our industry. We're interested in what your take on the event and school's response are.

    Comment it out.

    Full story at CTV, for the uninitiated.

  • Super Mobile Con 2013

    April 16th, 2013 / Comments (0)

    On May 14, Robots and Pencils - the Calgary iOS development firm - is hosting a half day conference outlining the ins and outs of mobile strategy. The afternoon features case study testimonials from professionals from organizations including WestJet Airlines, Calgary Economic Development and TransCanada, who will explain how they have successfully integrated mobile strategy into their businesses. The keynote address comes from Jouari Santiago, Head of Entertainment Products at Shaw Media, whose Global TV application has seen over 1,000,000 downloads and is changing the entertainment landscape. A team of talented designers and developers will also be on hand to answer questions.

    More information from Robots & Pencils

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