• Critical Mass and UN Mine Action Services raise awareness in New York

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    For most New Yorkers, landmines are a distant danger they will never know or experience. But for millions, landmines are a daily and crippling threat. On April 4th, the United Nations Mine Action Service (UNMAS) observes the International Day for Mine Awareness and Assistance in Mine Action by sharing an interactive exhibit to help New Yorkers understand just a hint of that fear.

    The exhibit, entitled “Sweeper,” is a multi-sensory experience that combines visual, audio, physical, mobile and interactive installation elements. To experience the Sweeper exhibit, visitors need to download the Sweeper mobile app available at www.getsweeper.com. Using Apple's iBeacon technology, Sweeper provides an audio tour guide and beacons to simulate the experience of walking through a minefield. The exhibit also features poignant portraits of mine victims by renowned photographer Marco Grob, as well as educational and donation resources from UNMAS. Together, this experience is designed to bring awareness to the urgent need for landmine assistance.

    Today, an invitation-only reception will kick off the one-day only exhibition with remarks from UNMAS Director Agnès Marcaillou, UN Japanese Ambassador Kazuyoski Umemoto, and Critical Mass CEO Dianne Wilkins, followed by guided tours through the exhibit. From 11am to 3pm, Sweeper will be open to guests by registration.

    Dianne Wilkins, CEO of Critical Mass said, “At Critical Mass, we believe that technology should be used to make lives better – not worse -- around the world. We created Sweeper for UNMAS to raise awareness for efforts to rid the world of technologies that exist solely to cause destruction. We are anxious to see how people react to the experience and come together for #NoMoreMines.”

  • AdRodeo Judges Talk and Creative Showcase March 20th.

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    AdRodeo's annual creative showcase and judges talk is fast approaching.

    See the work entered for this year's Anvil Awards and hear from the judges.

    Tickets: $20.

    When: March 20th @ 6PM
    Where: Commonwealth

    Speakers:

    Curtis Edwards, VP Group Creative/ Head of Digital at DRAFTFCB Canada
    Carlos Moreno, SVP, Executive Creative Director at BBDO Toronto

    Buy Tickets through Eventbrite

  • Best of Brilliant Ads

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    We love @brilliant_ads. Here's some of the best stuff they've posted in the last few days:

  • Eat out for a year with Evans Hunt and Calgary Downtown Association

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    From January Kohli at Evans Hunt:

    The foodies are ready to swarm downtown Calgary restaurants and bars again with open hearts and mouths.

    This is the 12th year for the Calgary Downtown Association's big event, and the multifaceted campaign by the Evans Hunt Group has hit the streets.
    A combination of social media activation, out of home, event booklet, online ads, database marketing and even some wacky guerrilla (keep your eyes peeled at the end of February) will set the Big Taste up for another successful year.

    Calgarians can sample revolutionary cuisine at over 70 different downtown and area restaurants starting at $15, or take part in the limited seating events (read: bragging rights).

    As if the food wasn't enough, sharing an instagram pic of your meal tagged with #BIGTASTEYYC could win you a $100 gift card at a foodie friendly restaurant every month for the next year.

  • Critical Mass and C&B Advertising to Represent Local Brands Globally

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    From Katy Zack at Critical Mass:

    Critical Mass adds two new clients to its roster that celebrate its heritage as a global agency that was founded in Calgary, Alberta, Canada. Critical Mass , partnering with local Calgary outfit C&B Advertising,  is the agency of record for Travel Alberta, the provincial tourism marketing agency of the Government of Alberta.  Coincidentally, in a review for the Calgary Stampede, C&B Advertising and Critical Mass have been chosen as the two agencies for the brand, well known for its annual rodeo festival that attracts more than one million visitors. Critical Mass is the digital agency of record, with C&B providing brand and leadership services for the iconic Calgary brand.
     
    Chris Gokiert, President of Critical Mass, explained, “As a global company with our heritage in Calgary, we’re incredibly honored to be selected as the marketing partner to showcase our home on the global stage.”
     
    The Calgary Stampede connects urban and rural audiences all year long through youth and agricultural programming and the annual 10-day Stampede rodeo, exhibition, and festival, is the highest-grossing festival in Canada. Critical Mass has been named lead digital agency, overseeing web, mobile, and campaign development. The relationship has already begun and new work will be rolling out in the next few months.
     
    “Critical Mass has impressed us with its creativity, international digital marketing experience and true passion for what we do,” said Deanne Carson, Vice President Marketing and External Relations, Calgary Stampede. “With Critical Mass, we have a global digital marketing agency leader in our backyard, and a great partner in our boardroom to help us realize our aspirations to grow and evolve a world-class brand.”
     
    Travel Alberta focuses on tourism destination marketing and management, highlighting the natural beauty and authentic stories that occur throughout the Western Canadian province, which is bordered by the Canadian Rockies. Critical Mass has been named the agency of record for all aspects across the marketing spectrum, following a competitive pitch process. The first campaign from Critical Mass will launch in the U.S. market in March.
     
    Royce Chwin, Chief Marketing Officer, Travel Alberta added, “From our first meeting, the team at Critical Mass expressed true passion for Alberta’s tourism brand. Critical Mass has a global footprint and perspective that is a true differentiator in helping us provide compelling invitations for the world to visit Alberta.” 
     
    About Critical Mass
     
    Critical Mass is a global digital agency that helps clients deliver a cumulative customer experience across messages, devices, touchpoints, and time. Founded in 1996, Critical Mass has eight full-service offices, operating across North America, Europe, Latin America, and Asia. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.

    About C&B Advertising

    C&B Advertising is the brand behind a brand.™

    In the fleeting world of advertising, we strive to create ideas that are meaningful, a little more permanent, and create deeper connections with your customers.
     
    About Diversified Agency Services
     
    Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

  • Warm up Winter with Mucho Burrito by WAX

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    From Chris Lihou at WAX

    To promote Mucho Burrito as a destination for sizzling food during the cold winter months we created custom stamps that left a message melted into frosty windows.

  • Snacks that won't make you feel bad from Baby Gourmet and Evans Hunt.

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    From Sarah Gay at Evans Hunt:

    Baby Gourmet was founded by Calgary local Jennifer Carlson who wanted to feed her babies food that was healthy and tasty, but was disappointed by grocery store options. She started making her own baby food based on home-tested and much-loved family recipes. In 2006, Baby Gourmet launched and mothers wanted what she was selling.

    As a part of a larger strategy to grow with their customers, Baby Gourmet has now expanded their product line beyond baby food and is launching a new kids product called Slammers by Kids Gourmet in the US this month. To support the launch, Baby Gourmet tasked Evans Hunt with creating a simple, fully responsive, fun and visually engaging one-pager microsite: www.slammerssnacks.com

    Evans Hunt Team
    Managing Partner: Dan Evans
    Project Manager: Sarah Gay
    Creative Director: Rob Sawchuk
    Art Directors: Crystal Eriksson, Matt Trienis
    Copywriter: Geoff McKenzie
    Solutions Lead: Geoff Sowrey
    Developer: Russell Wilson

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