Draftfcb created this out of home ad in Toronto for Union Hearing.
It appears to be an eye test. But reading the copy reveals the ad is emitting a high pitched noise. And if you're unable to hear it; it's time to get your ears checked.
Pop Quiz Show is a multi-player trivia game inspired and styled after retro TV game shows. What's unique about it is that it's truly social -- played verbally with a group in the same physical space (using the same WiFi network), not virtually. One person hosts and the other phones turn into a buzzer. Like a board game to play around the kitchen table or at the pub.