Lots of news coming out of Critical Mass that last few weeks.

From Katy Zack:

The relationship will be managed from Critical Mass’ 50+ person London office, the agency’s European headquarters. In addition to Goodyear Dunlop Tires, the Critical Mass office, which recently relocated to Covent Garden, works as the lead digital agency for global brands such as Nissan, Infiniti, HP and Citibank.

Susanne Jones, SVP Managing Director, Critical Mass, added, “Goodyear Dunlop Tires has a heritage of innovation, starting with the invention of the first tire. Critical Mass shares the same DNA, with notable industry firsts such as the first online car configurator and branded iPad app. We look forward to sharing our expertise working as the lead digital and social media marketing partner for some of the world’s most recognized brands to help Goodyear Dunlop Tires bring its inventive spirit to life with extraordinary experiences across its social channels.”

Full press release.

From Jacques Krzepkowski:

We weren't happy with existing mobile preview software, so we created our own. Loupe connects to Photoshop to show a live preview of your design right on your phone. Make changes and see them reflected in real time. For client reviews or presentations, save almost any image file to your Dropbox account and view it in Loupe!

Now available on the App Store.

Calgary is on the move this week.

Following the news of Critical Mass expanding into Latin America, Karo announced its new office in Toronto:

Karo Group has decided to expand beyond Western Canada by opening a new office in Toronto, and has been rewarded immediately with several new clients and assignments.

Headed by Marc Whitehead, a veteran strategist with an impressive resume of experience and leadership with prominent national and global brands, at agencies of all sizes and specialties, Karo believes there are many clients across the country aspiring to create Persuasive ExperienceTM relationships with their most important audiences.