Lots of news coming out of Critical Mass that last few weeks.
From Katy Zack:
The relationship will be managed from Critical Mass’ 50+ person London office, the agency’s European headquarters. In addition to Goodyear Dunlop Tires, the Critical Mass office, which recently relocated to Covent Garden, works as the lead digital agency for global brands such as Nissan, Infiniti, HP and Citibank.
Susanne Jones, SVP Managing Director, Critical Mass, added, “Goodyear Dunlop Tires has a heritage of innovation, starting with the invention of the first tire. Critical Mass shares the same DNA, with notable industry firsts such as the first online car configurator and branded iPad app. We look forward to sharing our expertise working as the lead digital and social media marketing partner for some of the world’s most recognized brands to help Goodyear Dunlop Tires bring its inventive spirit to life with extraordinary experiences across its social channels.”
Full press release.